Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering, and a Faculty Director of the Stanford Technology Ventures Program at Stanford University School of Engineering.
At Stanford, she teaches courses and leads three fellowship programs focused on creativity, innovation, and entrepreneurship.
Dr. Seelig earned her PhD in Neuroscience at Stanford Medical School, and has been a management consultant, entrepreneur, and author of 17 books, including Insight Out (2016), inGenius (2012), and What I Wish I Knew When I Was 20 (2009). She is the recipient of the Gordon Prize from the National Academy of Engineering, the Olympus Innovation Award, and the Silicon Valley Visionary Award.
Tina is on it.
This was so much fun — really hope Tina’s path and insights help generate ways of thinking and doing, to help you become the very best you.
In This Episode:
- Growing up in a family culture that loved debate
- The difference between creativity and innovation
- Having the proper mindset and skills to succeed
- How she defines an entrepreneur
- The different ways to frame a problem
- Power of asking the right questions
- Why diversity and teamwork are key to successful ventures
- Her philosophy: Never miss an opportunity to be fabulous
- External vs. Internal Drivers of Motivation
- How you find out what your passions are
- How to unlock creativity
- The model she created and stands by: the innovation engine
- Why habitat influences culture
- The traps that come with maintaining a high culture
- The different types of risk and understanding your “risk profile”
- How she approaches failure
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“A tremendous amount of your education takes place at home.”
“I look at creative ideas as new to you and innovative ideas as new to the world.”
“I think of creativity and innovation being influenced by your knowledge, your attitude, and your skills.”
“We think of entrepreneurs as those people who do much more than imaginable with much less than seems possible.”
“It’s important to not just take the problem at face value but to look at it from very different angles.”
“Asking why is a great way to open up the frame and see things from different possibilities.”
“Empathy is a very powerful way to shift a frame. Where you start saying I’m not going to look from my point of view, I’m going to look from someone else’s point of a view.”
“We go through life with blinders on most of the time. We’re not paying attention.”
“I try in my classes and it’s a hard thing to do but I always want the students to be a different person when they walk out of the class then when they walked in.”
“It all comes down to looking at the world as a place that’s opportunity rich. A mindset of seeing problems as opportunities.”
“Mastery in my mind is very much the interplay between your knowledge, your skills, and your attitude.”
“Observation is the mastery key that opens up everything.”
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- The Last Mile at San Quentin Prison – prepares incarcerated individuals for successful reentry through business and technology training
- Big 5 Personality Functions – extraversion, agreeableness, openness, conscientiousness, neuroticism
- Stanford Safari – a way of helping her students become more mindful, to go pay attention to things around campus they never give the time of day to
- Tina’s Innovation Engine Model – attitude, knowledge, and imagination overlap and are internal because they reside in the mind, whereas culture, habitat, and resources are of the outside world. Culture, habitat, and resources influence the process by which imagination catalyzes the transformation of knowledge into ideas.