This week’s conversation is with Tero Isokauppila, the founder of Four Sigmatic, a wellness company helping people nourish their bodies inside and out.
Tero grew up in Finland working on his family’s farm.
He earned a degree in Chemistry, Business, and a Certificate in Plant-Based Nutrition at Cornell.
I’m stoked to be partnered with Tero and Four Sigmatic and I think you’ll see why in this podcast– I can honestly say this was one of the more unique conversations I’ve had since we fired up Finding Mastery.
I wanted to learn more about the impact mushrooms have on overall wellness but this conversation ended up being so much more than that.
This conversation is about the process of self-discovery: how Tero invested countless years of his life working to better understand who he is and what he values most – and how you can apply those same lessons to your own life.
Tero’s core values are: wisdom, connection, purpose, and time, but he didn’t know them right away.
He did the hard work and is still working on it today.
I hope this conversation inspires you to do the same.
“One of the hardest things is to be you in a world that is constantly trying to make us all similar. I think social media and the internet have given us access to information really quickly, but can also force us to mimic each other faster than ever before.”
In This Conversation
- Growing up on a farm in Finland in an area well known for herbalism
- What Finland’s known for: living with grit and living in nature
- Playing competitive sports early on and coming to realize it wasn’t for him
- Having the ability to think differently and why it’s important to entrepreneurship
- What he learned from his father: patience and problem solving
- The different approaches his father’s side of family and mother’s side had to life… power, money, status vs. love, relationships
- How’s he’s changed living in different environments
- Why he’s working on being more vulnerable
- His process for self-discovery… eliminating things until he figures out what matters most
- His life values… wisdom, connection, purpose, and time
- The importance of his morning routine for overall wellness
- Why he wanted to start a mushroom based business
Listen via: Apple Podcasts | Android | Spotify | Stitcher | Pocket Casts | RSS
If you enjoyed hearing from Tero and want to support Four Sigmatic, a friendly reminder they are hooking Finding Mastery listeners up with 15% off any purchase when you purchase HERE or use the code FINDINGMASTERY at checkout.
“In entrepreneurship you have to find the blue ocean, where you create something that hasn’t been created. A red ocean is a competitive land, where there’s a lot of blood. If you try to do what everyone else does, it’s a race to the bottom.”
“There’s something powerful about tribes and connecting in-person, learning through 1-on-1 interaction. This is what gives me energy and inspiration. When I have a deep connection with a person, I leave the conversation feeling better than when I arrived.”
“A master makes their bed in the morning, takes pride in their body as a temple, takes pride in their family and their relationships. Sure, there’s sacrifices, no doubt, but it’s often the small things that spot if they have mastery of self.”
- Finding Mastery 177: Jonathan Neman, sweetgreen Co-Founder
- Finding Mastery 161: Soren Gordhamer, Wisdom 2.0 Founder
- Finding Mastery 151: Dr. John Ratey, Neuropsychiatry Expert
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