George Raveling, referred to by many as “Coach”, is Nike’s Director of International Basketball. George is a husband, a father, a friend, and a mentor to many.

George has been inducted into numerous hall of fames, including the Naismith Memorial Basketball Hall of Fame in 2015 and the College Basketball Hall of Fame in 2013. George has traveled the world, and maintains an insatiable passion about ideas, people, places and things.

At 79 years of age, George has had a multitude of incredible life experiences and counts some of the most successful and brilliant people in the world amongst his closest friends. Through his relationships and experiences, George has learned and continues to learn life lessons that can transform your personal and professional life. He makes it a point to write down the best ideas he sees, thinks, or hears each day- from ideas, to humor, to health and relationships.

Coaching for Success is dedicated to sharing those ideas, which he hopes will help take you from where you are, to where you wish to be.

“We spend more time planning our vacation, than we do planning our lives.”Click-To-Tweet

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In This Episode:

  • Parents both passing away at a young age and heading to Catholic boarding school
  • Surrounding yourself with the right people
  • Importance of challenging yourself
  • How to get others to believe in themselves
  • The meaning of environmental control
  • The tension between accepting someone and challenging them to do more
  • How the power of storytelling can help people embrace change
  • Value of increasing self-awareness
  • Having a purpose in which you live your life
  • Fueling his “positive reservoir”
  • Reinventing yourself every 10 years
  • Investing more time in the “why” instead of the “how”
  • Taking time to audit your life on a regular basis



“I see challenges as opportunities.”

“There’s a price you have to pay directly or indirectly as you grow.”

“Surround yourself with as many amazing people as possible. The people that see things in you that you can’t see in yourself.”

“A journey is to reach for your outer-limits.”

“The moment you think you’ve won, you’ve lost.”

“In my opinion, our mission in life is to help each other be the best we can be.”

“If you are going to change a persons behavior and their performance, the first thing you have to do is change the way they think.”

“Young people tend to remember the negative of what you say more than the positive.”

“Every morning you got two choices: you can be happy or very happy.”

“The hardest fight a person has to fight is to live in a world where every single day someone’s trying to make them be someone they don’t want to be.”

“I think we’d all be better off if we accepted people as who they are instead of who we want them to be.”

“I think most of us in life would grow quicker if we did take the road less traveled.”

“I always say, two of the greatest days are the day we are born and the day we figure out why we’re on our earth.”

“I sincerely believe we live our lives in cycles and every ten years we reinvent ourselves.”

“The two most important currencies in the world are money and information.”

“You have a choice of welcoming change or resisting change.”

“If you and I agree on everything, one of us is unnecessary.”

“We make time for those things that we think are important.”

“If you don’t know where you’re going, how do you know when you’ve arrived?”

“I don’t want to be the smartest person in the room; I want to be the best listener in the room.”


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Global Basketball Sports Marketing Director at |

George Raveling is Nike's Global Basketball Sports Marketing Director. He is a former college men's basketball player, coach and FOX Sports Net color commentator. He played collegiate basketball for Villanova University.