This week’s podcast is with Chris Ashenden, the co-founder of Athletic Greens.

Now I want to be totally transparent here – Athletic Greens is a partner of the podcast but I wouldn’t be comfortable having Chris on unless I fully believed in the product and their mission.

In this conversation, we touch on Chris’ upbringing and how his experiences traveling around the world with his family shaped him — and ultimately was the impetus for the creation of Athletic Greens.

There were times where Chris was close to broke – living on a diet of rice and beans just to get by – but Chris never gave up.

He refused to alter the quality of the product or the mission of the company even if it meant potentially losing everything.

Chris is grateful he stuck to what he believed in and it becomes clear how his philosophy has rubbed off on the company.

We discuss how to create a culture that stands for honesty and integrity and how to best develop trust with others.

I hope this conversation inspires you – that it’s possible to do things the right way, live with integrity and still succeed in business – and for that matter life in general.

And one last thing – support Athletic Greens and their mission while you’re at it!

“Mastery is the ability without conscious thought to execute at a very high level.”

In This Episode:

  • His previous entrepreneurial efforts: where he went right and wrong
  • The joy he finds in building relationships with others
  • How backpacking with his family and living in Tokyo shaped him
  • Why traveling is so important to him to this day
  • Getting hepatitis while traveling and needing to find a cure
  • Creating a culture that encourages honestly and integrity
  • How he builds trust with others and how it’s best developed
  • The impetus for starting Athletic Greens
  • What he’s most proud of in the process of building the company
  • The moment where he was close to broke and had to make a critical decision on the company’s future
  • The courage to be open and vulnerable


Listen via: Apple Podcasts | Android | Stitcher | Pocket Casts |  RSS


Sign up for our weekly newsletter to receive the transcript to this conversation and receive additional premium content!


This episode is brought to you by:


Ned’s collection of Full Spectrum Hemp Oil products contains CBD extracted from the finest organic hemp plants and is all grown with love on a small 12-acre homestead in the bountiful farmland of Paonia, CO. Paonia is renowned for its perfect agricultural climate, rich soil, abundance of sunshine, and fresh Rocky Mountain water.

From seed to bottle, Ned’s premium small-batch products are slow-crafted to deliver superior quality while supporting independent farmers, communities, and the environment.

You can get 15% off your first order today with free shipping HERE and use code “FINDINGMASTERY” at checkout.

Eight Sleep makes The Pod, a high-tech bed with integrated sensors that track your sleep and a layer that dynamically regulates temperature based on sleep cycle, cooling and heating through the night to enhance rest and recovery.

For a limited time, get $150 off your purchase when you go to EIGHTSLEEP.COM/findingmastery

WHOOP is a performance tool changing the way people track their fitness and optimize their training. WHOOP provides a wrist worn heart rate monitor that pairs to their app that provides daily personalized analytics and insights on recovery, strain, and sleep.

The WHOOP Strap 3.0 now has 5 day battery life, an improved strap,  live heart rate monitoring, and unlocks a suite of new software features to their app.

Go to and use the code FINDINGMASTERY at checkout to save $30 and optimize the way you train.


Co-Founder at

A native of New Zealand, Chris is an entrepreneur, a health and fitness expert (from necessity), and world traveler. He is the co-founder of Athletic Greens, an all-in-one supplement that industry experts swear by as their nutritional insurance policy. Chris is passionate about health, happiness, living outside the box, and leadership in an entrepreneurial setting