James Bond, co-founder of Undefeated, is one of the most recognized and well-curated sneaker boutiques in the world. 

With its themes of victory and virtue, James oversees Undefeated’s designs and development of apparel, accessories, and coordinates footwear for the modern creative active lifestyle. James has also developed and brand designed for David Beckham, Mesut Ozil, Adidas and Nike. 

“If you’re never gonna take the risk, you’ll never know.”

In This Episode:

• Growing up mixed race in a tough Philadelphia neighborhood
• The impact his grandpa had on his sense of style
• Abusing alcohol & drugs from the early age of 11
• Dealing with anger growing up
• Wanting to be someone he wasn’t
• Moving from Philadelphia to LA and his introduction into sneaker heads
• How he got into show business
• Evolving from shoes to designing a clothing line
• What triggers his creativity
• The importance of valuing family